Ludo Gamelabs, based in Manchester UK, is a multiplatform play studio specializing in crafting games that bring people together and inspire joy across all platforms and formats. Founded by veteran designer-producers Matt Knott and Simon Smith, the company draws on decades of experience creating innovative, player-centric experiences.
Our team has many years experience across all kinds of video games, consumer products, and TV.
Chief Executive Officer / Co-Founder
Driven by a childhood obsession with play, Matt Knott has pursued a lifelong passion for games.
With Bachelors in Fine Art and Architecture, Matt's worked with major entertainment brands inc. Hasbro, Disney, James Bond throughout his career, now, co-founding Ludo Gamelabs to create joyful play experiences across platforms, fuelled by a belief in the fundamental human need to play.
Chief Creative Officer / Co-Founder
Simon has over 20 years experience in the games industry as a designer and producer, at Codemasters, Blitz, Sony, and Reloaded. Most recently he was Senior Game Scout at Team17, and he recently co-founded independent production company, Ludo Gamelabs, originating & producing both new and licenced games.
Our mission is to transform ideas into captivating games. Through crafting our own original, unforgettable IP, supporting studios with the same ethos and connecting media partners to fulfil their commercial potential all over the planet.
We create our own IP in house and work with external partners to deliver them to market.
We work with game developers to help you hone your projects and pitch them to the world.
We work with licensors to help you take your brands into the wide world of games.
©2025 Ludo Gamelabs Limited. All rights reserved.
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